A Deep Dive into Influencer Marketing in 2025 — Curated Insights from the Hyperiser Universe
1. The Era of Data-Driven Decision Making in Influencer Marketing
A lot has changed in influencer marketing over recent years, but one thing remains constant: the need for data-driven decisions. Platforms that provide influencer analytics have become one of the most valuable resources for brands and agencies navigating this landscape. Hyperiser data for Q2 2025 offers deep insights into current market dynamics and near-term potential.
2. First Data Point: 63% Activity
In the Hyperiser Universe, 63% of registered advertisers were actively running influencer marketing collaborations in Q2 2025. This figure indicates that activity levels observed in Q1 were maintained. Influencer marketing has moved beyond a periodic tactic and become a continuous communications model.
3. Sector Tagging Trends: .com Brands Lead
When we look at the sectors most frequently tagged in influencer content, .com-based digital brands remain the leader with a 48% share. This represents a two-point increase from the previous quarter. The FMCG sector (fast-moving consumer goods) maintained its position at 15%, while Textile/Footwear strengthened its presence with an 11.3% share.
Why this matters
Data from influencer marketing tools is critical for understanding which sectors gain the most visibility. It also guides new entrants on where competition is most intense.
4. Standout Brands: Marketplaces Dominate
At the top of the list of most-tagged brands is Trendyol. Even though it experienced a decline in both influencer count and total tag volume, it remained the leader, being tagged roughly 45.2k times by nearly 1,000 influencers.
Brands like Zara, which emphasize organic communication, pursue a steadier, long-term visibility strategy. This approach can help build a sustainable brand perception rather than short-lived spikes.
Other notable brands this quarter included Publicis GO, L’Oréal Paris, and LC Waikiki.
5. Link-Based Content Dominance
Out of a total 1,145,585 link-based influencer posts, 57% directed traffic to Trendyol. Hepsiburada ranked second with 25%. The remaining links were distributed across various affiliate platforms and individual brands.
Why deep analysis is essential
Without an influencer analytics tool, it’s nearly impossible to determine which platform and product categories links are driving traffic to. Hyperiser steps in as an influencer tracking tool that can deliver campaign performance at a level of detail needed for effective optimization.
6. Alternative Perspectives
Marketplaces’ dominance is clear, but brands that build deep connections with their audiences and run creative strategies stand out. In particular, sincere relationships with nano and micro influencers can often yield higher returns compared to macro campaigns. Hyperiser positions itself as a transparent, in-depth influencer marketing tool that enables monitoring of these scenarios.
Conclusion: Act on Data — Don’t Leave Strategy to Chance
Influencer marketing has become too complex to rely on instincts alone. For brands, agencies, and specialists, making data-supported decisions is essential. From selecting collaborators to analyzing content performance, every stage of the process can be effectively managed only with a robust influencer analytics tool.
Hyperiser is more than an influencer tracking tool; it is a strategic partner that supports brands’ decision-making processes.
If you want to make your influencer marketing more efficient, measure the real impact of your campaigns, and reach the right audiences with your brand voice, start trying Hyperiser today.