The influencer marketing world experienced notable shifts in the second quarter of 2025. While April was marked by a visible slowdown influenced by the political climate, May saw branded and collaborative content peak significantly. In this article, we will examine in detail the strategic changes, format preferences, and underlying reasons behind these shifts, based

1. Why Do Influencer Marketing Formats Matter? In influencer marketing, content format is not just a way of telling a story; it is one of the key factors that determines campaign success. Knowing which format is most preferred and which drives higher engagement is essential for making strategic decisions. Hyperiser’s Q2 2025 data reveals critical

1. The Era of Data-Driven Decision Making in Influencer Marketing A lot has changed in influencer marketing over recent years, but one thing remains constant: the need for data-driven decisions. Platforms that provide influencer analytics have become one of the most valuable resources for brands and agencies navigating this landscape. Hyperiser data for Q2 2025