Every Platform Has a Different Role
The success of an influencer marketing strategy no longer depends on choosing the right platform, but on assigning the right role to each one. Hyperiser's Q1 2026 data reveals how Instagram, TikTok, and YouTube each contribute differently to visibility, engagement, and trust.
Is the Way Organisations Work with Creators Changing?
The role of creators is evolving because brands are looking beyond campaign execution toward long-term collaboration. This shift positions creators as strategic partners who contribute not only content, but also insights that shape brands, products, and growth.
What Happened in the Industry in Q2?
The influencer marketing world experienced notable shifts in the second quarter of 2025. While April was marked by a visible slowdown influenced by the political climate, May saw branded and collaborative content peak significantly. In this article, we will examine in detail the strategic changes, format preferences, and underlying reasons behind these shifts, based
The Evolution of Content Formats in Influencer Marketing 2025: Stories, Reels, and Sector Preferences
1. Why Do Influencer Marketing Formats Matter? In influencer marketing, content format is not just a way of telling a story; it is one of the key factors that determines campaign success. Knowing which format is most preferred and which drives higher engagement is essential for making strategic decisions. Hyperiser’s Q2 2025 data reveals critical