Uludağ Beverage
Uludağ Lemonade
The Brief
Uludağ aimed to bring the music and dance energy of its new commercial to TikTok.
The Insight
Uludağ Limonata, in its new commercial, reimagined the iconic “Göbeği ata ata” jingle with 9/8 rhythms alongside renowned percussion artist Burhan Öçal, highlighting that drinking lemonade is not just a moment of refreshment but an experience where you catch the rhythm and lose yourself in the music.
ICM Approach
To keep the joy of Uludağ Lemonade and the energy of dance uninterrupted, we used the trending split-screen format to showcase the pleasure of drinking lemonade without breaking the flow of the dance or the music.
This way, viewers can simultaneously experience the delight of sipping lemonade and the excitement of dancing to the 9/8 rhythm. We brought this creative concept to life with five TikTok influencers renowned for their dance skills.
As a result, by combining our brand insight with an innovative visual format and influencer collaboration, we positioned Uludağ Lemonade as a “seamless experience of dance and enjoyment.”
