Peugeot
Allure
The Brief
We are Stellantis’ partner for influencer marketing, beginning with Peugeot’s global rebranding and repositioning. In 2025, our mission was to sustain the brand’s ‘World of Allure’ within the influencer marketing ecosystem. Peugeot built its 2025 communication strategy on strengthening its technological brand perception and highlighting EV technology; the communication tone was shaped by the “Alluring” theme and AI integration.
The Insight
For consumers, a car is no longer just a means of transportation; it has become a space where technology, design, art, and lifestyle converge. Peugeot responded to this expectation by positioning itself around innovation, technology, and cultural engagement.
ICM Approach
Celebrity Ambassadors
Uraz Kaygılaroğlu and Yasemin Kay Allen served as year-long brand ambassadors, driving Peugeot models and sharing real-time experiences with their audiences.
Design Ride (AI & Fashion)
In a monthly program with Züleyha Kuru, Peugeot’s design features were presented through AI-powered fashion content, merging automotive design with the fashion world.
Art on Cars
Digital artists Selçuk Artut, Erdal İnci, and Ozan Türkkan transformed the Peugeot 5008 driving experience into digital art pieces, with the car itself as the canvas. These works were showcased in a traveling exhibition across Turkey.
Rifter & LCV – Lifestyle Content Series
Ali Yeşilırmak (dog trainer), Taha Dinç (chef), and İpek Alakuş (sports & lifestyle) created video content highlighting the spaciousness and comfort of Rifter and LCV models.
LCV – Professional Needs
Halil Bekar (documentary producer), Hazal Şen (café owner), and Gökmen Kasabalı (actor/wood craftsman) showed how Peugeot LCV vehicles met their diverse professional needs in tailored video stories.
Infinite Drive
Under the “8 questions, 8 experiences” concept, Sinem Çapraz, Derya Cebecioğlu, Ozan Türkkan, Ufuk Beydemir, and Çiçek Çizmeci shared their personal experiences with different Peugeot models.
