Arçelik
Imperium Go Plus 3
The Brief
Arçelik set out to promote its latest premium vacuum cleaner — a new addition to the Arçelik Imperium product line, packed with superb features.
The Insight
This vertical vacuum cleaner stands out with its unique design: it stays clean after every use and folds flexibly to reach every corner of the home with different attachments. We wanted to highlight these two key competitive advantages through our communication angles:
1. ‘Don’t Hold It In’
2. ‘Fold & Go, Sweep & Go, Wipe & Go’
ICM Approach
We selected seven brand ambassadors after a detailed analysis on Hyperiser. Each captured their experience with the Arçelik Imperium Go Plus 3 from a unique perspective. Their authentic tone and high watchability exceeded expectations.
