Citroën
Hazal Kaya
The Brief
Citroën was looking for an Online Brand Ambassador for 2025 — a partner who could communicate across different models throughout the year.
The Insight
“Citroën had established brand guidelines and a global campaign featuring Mike the Extraterrestrial. Our goal was to perfectly localize the global TVC for the Turkish social landscape — making it fun, engaging, and visually delightful to watch.”
ICM Approach
Based on advanced analysis in Hyperiser, Hazal Kaya was recommended to the brand team. Our content team developed a storytelling approach that built a Citroën world around her in the most natural and enjoyable way to watch.
Together with our production partners, we maintained full control over the quality of the final product — resulting in world-class films.
