GLISS
Summer Repair
The Brief
Gliss set out to position its Summer Repair range, designed for the summer season, as a restorative solution for hair damaged by the sun, sea, and salt, and to promote it through influencer collaborations.
The Insight
The sun, sea, and salt may damage our hair, but we cannot imagine summer without them. What we can change is how we manage our relationship with their effects.
ICM Approach
Using Hyperiser data, we identified influencers who could authentically share their summer haircare routines. We positioned Summer Repair not simply as a solution
