AI in Influencer Marketing: Use, Regulation and Ethics
As AI becomes more widely used in influencer content production, it is raising new questions around transparency, usage rights and consent. This article looks at current regulations in Türkiye, the EU and the US, and what they mean for the use of AI in influencer marketing.
From Demographics to Psychographics: An Archetype-Based Approach to Influencer Marketing
Demographic data alone is no longer enough to understand the right creator-brand fit. The archetype approach reveals the values creators represent, how they connect with their communities, and why they build stronger, more authentic relationships with certain brands.
Video Formats Are Taking on Distinct Roles
The distinction between short-form and long-form video is becoming increasingly clear as each serves a different communication purpose. Hyperiser's Q1 2026 data shows that while short videos drive discovery and reach, long-form content continues to build trust, deepen storytelling, and strengthen brand engagement.
Every Platform Has a Different Role
The success of an influencer marketing strategy no longer depends on choosing the right platform, but on assigning the right role to each one. Hyperiser's Q1 2026 data reveals how Instagram, TikTok, and YouTube each contribute differently to visibility, engagement, and trust.