FERRERO ROCHER
Ramadan Eid Campaign
The Brief
Ferrero Rocher set out to become the premium companion to special moments shared with loved ones and the ritual of Turkish coffee during Ramadan Eid.
The Insight
We started with the idea that during Ramadan Eid, we show our loved ones how much we value them through small but thoughtful details. From the table we set to the coffee we serve and the gifts we choose, every detail becomes an expression of this care. We brought these moments into the elegant, iconic world of Ferrero Rocher.
ICM Approach
Inspired by the personal Ramadan Eid traditions of Arzu Sabancı, Arzum Onan, and Cansu Akın, we wove Ferrero Rocher into moments of gift preparation, festive tables, and Turkish coffee rituals. By combining organic content with paid media, the campaign delivered 219M+ impressions, 91K+ engagements, and a reach of 23M.
