Vernel
We're Flower-Fresh
The Brief
The renewed Vernel aimed to highlight its “suitable for all fabrics” claim and stand out in the crowded fabric softener category.
The Insight
Inspired by Vernel’s range of six floral fragrances, we created the “We’re Flower-Fresh” concept. With the message “With the new Vernel, we’re flower-fresh,” we captured the feeling of clothes softened by Vernel and left smelling beautifully fresh and floral.
ICM Approach
We adapted the “We’re Flower-Fresh” concept into three trending formats tailored to social media dynamics. By having 17 content creators, identified through Hyperiser analysis, interpret these formats in their own unique styles, we expanded the campaign across diverse content ecosystems. The campaign achieved over 12.5 million reach, 15.8 million impressions, 43,885 engagements, and a 77% positive comment rate.
