Sebamed
The Balance Your Skin Needs
The Brief
In its 2026 umbrella campaign, Sebamed aimed to unite its diverse care categories under a single brand narrative grounded in its pH 5.5 expertise.
The Insight
Building on Sebamed’s pH 5.5 expertise, we expanded the “Sebamed, the Skin Balance Expert” positioning through the idea of listening to your body and your skin’s needs. With the message “Listen to your body. The balance your skin needs is in Sebamed,” we brought different products together under a shared narrative of balance.
ICM Approach
Instead of relying on a single brand face, we created a long-term ambassador programme featuring three influencers, each representing a different category and audience. Through Reels, Stories, events, and campaign films, we brought the idea of balance to life throughout the year across different lifestyles and skincare routines.
