Kinder
Kinder Bueno
The Brief
Kinder Bueno aimed to increase brand awareness in Türkiye and drive product trial among consumers who were familiar with the brand but had never tasted it. The objective was to break the “I know it, but I haven’t tried it” barrier and highlight the unique facial reaction created by the first bite the “Bueno Face.”
The brand wanted people to witness this authentic moment of surprise and delight, as a genuine “Bueno Face” is one of the strongest drivers of persuasion.
The Insight
People only truly discover a chocolate at the exact moment of the first bite. Consumers in Türkiye recognize Bueno, see it on shelves, know the brand but many still haven’t tasted it.
Our insight was simple: Real persuasion happens through real reactions.
ICM Approach
Inspired by Kinder Bueno’s global campaign, we created a localized content format focused entirely on the “first try moment.”
We worked with six influencers in a studio setting. Each entered the frame, greeted the camera, noticed the Bueno placed before them, and we captured their unfiltered reactions.
