Sebamed - Spring
The Brief
Sebamed wanted to communicate a set of 3 Anti-Wrinkle products under the campaign idea of “Life is Greater Than Age.” The challenge was to target younger audiences.
The Insight
Our goal was to connect ‘Life is Greater Than Age’ with beauty by embracing the fullness of life — every emotion, every experience, the continuous transition from one human moment to another. We built the scenarios around the idea: ‘My beauty grows as I live.’
For functional benefits, Sebamed is well known for its ideal pH level. To strengthen local brand positioning, we proposed referring to the brand as the ‘Skin Balance Expert’ in our content.
ICM Approach
We selected six brand ambassadors, making the most of a limited budget by analyzing and comparing their follower bases for optimum reach. The production quality of each influencer was monitored at every step.
Growing More Beautiful with Age
Sebamed - Summer
The Brief
Sebamed aimed to promote its sun care products and stand out in the cluttered SPF market — all within a limited budget.
The Insight
Recalling our functional benefit statement for Sebamed — ‘Skin Balance Expert’ — we translated it into the sun care context with the line: ‘A Balanced Relationship with the Sun.’
ICM Approach
Building on insights from our previous campaign, we selected the best-performing brand ambassadors and re-briefed them for Sebamed’s sun care line. They shared their personal relationship with the sun and highlighted how they keep it balanced with Sebamed products.
Balance with the Sun
